You are a dentist with a website catering to patients seeking dental treatments in your area. Despite investing in your dental website design you are not getting the number of patients you had anticipated through your clinic’s online transformation.
A dental website is designed to provide information about your dental services, educate people about oral health, showcase your dentist’s expertise and qualifications, and make it easy for your patients to schedule appointments or contact the dental office.
Don’t miss the following features, which you should add to your website if you want a high conversion rate and a better user experience for your visitors.
10 Features A Dental Website Should Have
#1 HIPAA Compliance
The first and most important feature of your dental website should be compliance with HIPAA (Health Insurance Portability and Accountability) if you have forms and payment gateways on the website. According to the HIPAA Act of 1996, if any health organization collects patients’ data online or offline, including medical history, diagnoses, treatment details, and any other information that can identify a patient, it should be protected.
Installing SSL certificates on your website is one way to protect your patients’ data. SSL encrypts user information while transferring from the website to the web browser and vice versa. So, ensure no one can steal patients’ data from your dental website.
#2 Dedicated Service Page for Each Service You Offer
Dedicated service pages for each service you offer are the best way to show detailed information to your visitors and make them confident about your ability. Single dedicated pages also boost your SEO; you can target a single keyword, for example, “wisdom tooth removal,” with dedicated content around it. This will boost your search engine ranking, and you will get unlimited patients without spending money on paid ads.
#3 Online Scheduling Feature
Online scheduling features allow your prospects or existing patients to book appointments online without any hassle. When you have an online schedule option on your dental website, patients can book appointments 24×7 without hesitation as they feel on call. It also reduces the cost of hiring a person to receive appointment calls, you don’t miss prospect queries, and patients have the freedom to book appointments at any time.
#4 Location Pages
Create different location pages to show your clinic’s presence in other areas. This helps to target the location-based keywords, such as dental clinic in New Jersey, so whenever a user searches this keyword, they will find you on search engine result pages. Search engines prefer to show local area results when people use keywords like location based, near me, and area specific. Location keywords boost your local SEO campaign.
#5 Dentist Bios Page
Create a dentist bio page to show your education, practice, degree, and certification so that when patients think of receiving treatment from you, they feel confident and know how experienced you are in the field. Your dentist bio creates trust and increases credibility, so patients can book appointments and call you without any hesitation.
#6 Online Reviews
Online reviews are the best way to build trust with visitors. They are the digital version of word of mouth, the best marketing technique ever. Positive online reviews and client testimonial videos on your dental website boost the conversion rate and, eventually, the number of patients.
#7 Treatment Process Videos
Treatment process videos help prospective patients understand the procedure they will go through. This will increase their trust and show your expertise. You can add a treatment video on each page of your service. This will educate patients and help you rank on search engine result pages.
#8 Before and After Images
Before-and-after images are another effective technique for making prospective patients confident about the treatment. Adding a before-and-after image gallery to a website creates an emotional appeal in the visitor’s mind that they will also get the same result after getting treatment from you.
#9 Patients Detail Form
A Patient detail form is another feature that you should have on your dental website. It helps you collect essential information such as personal details, dental history, insurance information, and appointment preferences. It saves you and patients time when they come for treatment, as you already know about the patient’s history and personal information.
#10 Direction Map
A direction map on a website helps visitors quickly locate and navigate to the physical location of your dental clinic. Maps enhance user experience and increase the likelihood of in-person visits or appointments. You can use multiple direction maps if you have clinics at different places.
Conclusion
Dental website design for better user experience and high conversion rate should focus on the above 10 essential features. You will get more patient queries when you add these features to your dental website. Building trust and credibility is a necessary aspect of running any business online.
Suggested Reading: 10 Surprising Benefits of Website Redesign For Businesses
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