Website Design for Law Firms: Turn Clicks Into Clients

Website design for law firms is essential in the digital era, where everyone goes to the internet to find anything, whether it is services, products, or information. If you are not online, you are missing business.

If we discuss the word “lawyer,” the monthly search volume for the keyword is around 135K for every month in the United States (as per the Semrush report). For the bigger picture, people are searching for the law firms or lawyers with keywords like “personal injury lawyer,” “car accident lawyer,” “immigration lawyer,” “truck accident lawyer,” “personal lawyer,” “divorce lawyer,” and more.

So there are lots of opportunities for you online if you are a lawyer.

To cater to all the people who are looking for lawyers and law firms for their needs, it is important that you have a law firm website that people can easily find and contact you through.

Importance of Professional Website Design for Law Firms

Having a website is not enough to turn a visitor into a client. You need a professionally designed website for law firms so people can easily find the information they are looking for and book a consultation with you.

A well-structured, responsive, and mobile-friendly law firm website enhances user experience, clearly showcases legal services, and guides your website visitors toward taking action.

Why Law Firms Need a Strong Web Presence

Web presence is the best way to showcase crucial information about your law expertise, practice areas, and other attorney profiles.  In the digital age, where every business is online, a website is not optional anymore.

Web presence is important for law firms because it:

1. Increases visibility so clients find you online easily.
2. Build credibility by building visitors’ trust and a firm reputation.
3. Showcases expertise through blogs, case studies, and service pages.
4. Attracts target clients with SEO and content marketing.
5. Improves client communication through contact form and live chat.
6. Gives competitive advantage in local and niche markets.
7. Available 24/7 so people find you anytime and from anywhere they need.
8. Supports marketing campaigns like paid ads and social media marketing.
9. Encourages referral websites that are easy to share with others.
10. Builds brand identity with appealing design, visuals, and real workspace images.

Key Website Features Law Firms Must Have

We list out the key features that your law firm website should have to turn clicks into clients.

1. Professional & Responsive Design

A professional and responsive law firm website is important to make it easy for visitors to contact you, understand what services you are offering, and understand your expertise. For this, you or your website design company need to focus on a clean layout, legal branding, and a mobile-first approach.

2. Clear Practice Areas

Place and present the list of services with proper descriptions so visitors can easily access them without any frustration. For this, create a dedicated services page and add it to the home page with icons and cards, the main menu, the footer menu, and quick links.

3. Attorney Profiles

Create attorney profile sections and add your real photos, bios, credentials, and achievements in them so visitors easily make the decision to choose you after reading about your professional details, achievements, and capabilities.

4. Client Testimonials and Case Studies

Client testimonials and case studies about the previous cases you solved for your past clients are the best way to build trust. This enhances visitors’ confidence to choose you to handle their case.

5. Secure Contact Forms and CTAs

After people find you and land on your website, the next most important step is to contact you. If a visitor finds you online, lands on your website, and bounces back without contacting you, then there is no point in having a website.

To turn visitors into clients, add easy-to-use inquiry forms with secure data handling and strategically place call-to-actions like “Schedule a Consultation”.

6. Live Chat or Virtual Consultation Booking

To provide instant support and consultation to needy clients, you should have features such as “Live Chat Support”, “Virtual Consultation Booking” or “Instant online consultation through video call”.

True Signals to Add to Law Firm Websites

To boost visitors’ trust in your services, you need to add the following signals to your website:

#1 Law firm certifications and bar affiliations

We recommend including law firm certifications and bar affiliations on your website. You can showcase them on the home page, the About Us page, the footer, and through dedicated award and affiliation pages.

#2 Awards, recognitions, and media mentions

Include all awards, recognitions, and media mentions on your law firm websites.

#3 Secure website (SSL), privacy policy, and terms of use

Make sure your website keeps your users data safe, so add SSL, a privacy policy, and terms of use pages.

Compliance and Accessibility

ADA Compliance for Accessibility:

Make sure your website is ADA (Americans with Disabilities Act) compliant so it can be easily usable for people with disabilities. For such purposes you can add alt text to images, use readable fonts, provide keyboard navigation, and ensure color contrast is sufficient.

Legal Disclaimers and Privacy Compliance (e.g., GDPR/CCPA):

Your law firm website should comply with privacy laws like GDPR (for EU visitors) and CCPA (for California residents) by adding a privacy policy, cookie consent banners, and a clear explanation of how you collect and use users’ data.

Final Thoughts

To generate leads and make your law firm successful online, you or your website design agency have to follow all steps and tips mentioned above. We advise you not to invest your money blindly. Ensure you choose the right website design company or partner who has experience in creating an advanced law firm website.