Sell Directly to Consumers: Website Design for Manufacturing Companies

84% of people in the manufacturing industry use the internet to search for companies, services, components, and products, so having a website is not just optional; it is essential. A manufacturing website design company can help your business in connecting with direct consumers.

The biggest challenge a manufacturing business faces when deciding to transition to a D2C brand is handling everything, including supply chain management, marketing, manufacturing, and selling their own. A professionally designed and developed website can solve your problem.

If you want to start a successful D2C business, a well-designed website is the main pillar of your success. A website is the perfect platform where you can showcase products and offerings directly with consumers and cut out the middleman.

Let’s discover how beneficial the D2C business model is for your manufacturing business and how website design services can help you to turn your D2C vision into a successful reality.

Benefits of Selling Direct to Consumers Through Website

The e-commerce wave changed the habit of purchasing around consumers worldwide. According to Statista, established D2C brands made around $135 billion in ecommerce sales, and it is expected to reach $187 billion in 2025.

With such a big opportunity, here are some of the key benefits of selling direct to consumers for manufacturing businesses.

#1 Increase in Profit Margins

By cutting out wholesalers and resellers, as a manufacturing business, you hold a large portion of the sales revenue. This increases your profit margins and grows your sales revenue.

#2 Price Control

Selling directly to consumers allows you to set your own prices. Gives you the freedom to make pricing strategies to maximize your profits yet provides the products at a good price to consumers that gives you a competitive edge.

#3 Stronger Brand Control

When consumers directly interact with you, it is a good opportunity to build relationships with them and brand loyalty. As a manufacturer, you can build a strong brand by improving product and service quality through customers’ feedback.

The risk of creating a bad brand image by intermediaries is zero, because sometimes wholesalers and resellers spoil your brand to earn some extra profit margin from other brands.

You have the control over providing a consistent brand experience by customized product design, packaging, customer care services, and marketing.

#4 Data-Driven Decision Making

D2C provides access to consumers’ data, including purchasing history, browsing behavior, demographics, abandoned carts, and hero products that you can use to make data-driven decisions about product development, marketing, promotions, offers, and sale strategies like upselling and cross-selling.

#5 Enhance Customer Experience

When manufacturers have a D2C website, it allows you to enhance customer experience by providing personalized customer service and addressing individual customer needs. The website worked as a point of contact where customers used to talk and chat with your customer care team.

#6 Provide Competitive Edge

With your competitor manufacturers who have not established a D2C brand yet, it’s a great opportunity to capture the market with the right marketing, branding, and online presence.

#7 Reduce Time of Product Launch

When you have a website to direct sell to consumers, it takes less time for your products to reach the market. It is a great way to sell products that are trending in the market because sometimes following the traditional distribution channels can turn into a huge loss as the products are not trending anymore.

To get all the benefits mentioned above, you need to have a professional and custom website tailored for your business needs. Let’s discover what essential elements a manufacturing website should have.

Key Elements for Website Design for Manufacturing Companies

In this section of the blog, we mention the key elements that are essential for the website design of manufacturing companies.

#1 Easy-to-use Navigation

Manufacturing websites should have clear and easy-to-use navigation so users can easily find the products, pages, and information they want. For example, manufacturing websites with so many categories and products need to add categories and subcategories managed well in the menu.

#2 Well Designed Pages

Well-designed home, product, category, and other pages with clear and concise product information, company details, showing brand USPs, and pages like terms and conditions.

#3 E-commerce Functionality

For consumers to easily buy products online from a website, it needs to integrate e-commerce functionality such as shopping carts, filters, and secure payment options through the integration of payment gateways.

#4 Product Display and Customization Options

A D2C website should have well-designed product pages to showcase high-quality product images effectively with detailed information such as variants, including colors, style, and size variations. Customizable options, filters, and sorting features.

#5 Responsive Design

As more than half of the ecommerce sales are made from mobile devices. Websites should be responsive to provide the consistent user and seamless purchasing experience so buyers won’t get frustrated while purchasing the products. Responsive website design is also important to boost organic rankings.

#6 Testimonials and Reviews

Websites should have customer reviews and testimonial sections because it affects the online purchasing decision of a visitor when they see positive reviews and testimonials.

#7 Customer Support Options

To provide buyers a sense of security, websites should have direct chat support and other options through which buyers can directly contact you. It also builds the customer relationship and brand value.

#8 Integration of B2B Features

As you are a manufacturer, you still have to fulfill the needs of wholesalers who are interested in your products. With B2B features integrated into your website, you can cater to the wholesalers needs, connect them, and offer personalized pricing.

Final Thoughts

To ensure the success of your D2C business, a well-designed professional website is one of the main elements. You need to choose the right manufacturing website design company for your business. Here at Start Designs, we offer the website design services for manufacturing companies want to start d2c journey.