info[at]startdesigns.com
“Designing systems that simplify complexity into human-centered experiences.”
Start Designs built a Framer portfolio for Yitian Li, turning her UX and product design experience into a clear personal brand system.
With experience across global tech companies and research-driven environments, she needed more than a portfolio and a structured way to present her thinking, process, and impact.
The result is a narrative-led portfolio that connects work, design philosophy, and career journey into one cohesive experience.
A Framer-powered portfolio system designed to structure multidisciplinary UX and product design experience into a clear, scannable personal brand presence.
A responsive Framer website built to showcase UX case studies, product design work, and professional experience in a clean, structured layout focused on clarity and readability.
A narrative system designed to position Yitian’s multidisciplinary experience into a single coherent story across UX, product thinking, and systems design.
A consistent framework for presenting projects with context, process, decision-making, and outcomes, making complex design work easy to scan and evaluate.
A clear hierarchy connecting profile, design philosophy, selected work, and impact, optimized for fast understanding and recruiter-friendly navigation.
A fully responsive experience designed for mobile users, ensuring smooth readability, quick scanning, and frictionless contact access for opportunities.
The challenge was to present this depth without overwhelming the user.
Instead of listing work, the portfolio was designed as a guided experience, helping users understand not just what she has done, but how she thinks.
Each section builds context progressively, moving from professional identity to design philosophy and then into selected work.
Yitian’s experience spans multiple domains, tools, and design environments. The challenge was not a lack of content; it was clarity.
1
The portfolio needed to clearly communicate what Yitian stands for as a designer—beyond job titles and company names.
2
UX research, product design, and systems thinking needed to coexist without creating visual or narrative fragmentation.
3
Recruiters spend limited time on portfolios. Each project needed to communicate value within seconds while still supporting deeper exploration.
4
The focus had to shift from surface-level UI shots to reasoning, trade-offs, and design logic.
5
The portfolio had to remain equally powerful on mobile devices where most initial views happen.
A Framer-powered UX portfolio website that transforms a multidisciplinary design career into a structured, narrative-driven personal brand platform.
Every decision was made to reduce cognitive load and improve how quickly a viewer can understand Yitian’s expertise.
The portfolio follows a guided flow: identity → thinking → work → outcomes → contact.
Information is organized to match how hiring teams evaluate designers.
Each project emphasizes problem, constraints, decisions, and results.
Typography and spacing lead the experience instead of heavy visuals.
Experience signals and structured content build credibility without exaggeration.
The final Framer website turns Yitian Li’s design experience into a clear, structured, and engaging portfolio system. It presents her work, thinking, and career journey as one connected personal brand experience.
“Visitors can quickly understand Yitian’s design approach, explore her case studies, and see the thinking behind each product decision.”Start Designs on the Yitian Li portfolio project.
The portfolio communicates Yitian’s role as a systems thinker and product designer with clarity, confidence, and credibility.
Recruiters and viewers can quickly understand her experience, skills, and selected work without cognitive overload.
Instead of showing projects as isolated pieces, the portfolio presents a connected design journey across experience, philosophy, and impact.
Each case study highlights design thinking, trade-offs, reasoning, and product logic, not just final visuals.
The Framer Foundation makes it easy to add new projects, update content, and keep the portfolio consistent as Yitian’s career grows.
We help designers and product professionals transform experience into structured, high-impact Framer websites focused on clarity, credibility, and conversion.
© Copyright 2015 - 2026. All Rights Reserved.
Made In India
We’ve got your request and will be in touch soon with your quote. We’re excited to work with you!
We’ve received your message and will get back to you soon. Excited to learn more and help bring your vision to life!
