How Artificial Intelligence is Revolutionizing Web Design and Development

In this constantly upgrading world, web development needs to be reformed with the future of technology. So web development relies on AI. Artificial Intelligence (AI) is the technology that revolutionized web design and development, whether it is service, e-commerce, healthcare, or finance, in almost every industry.

As the global market research report published by Fortune Business Insights, the AI industry market size is expected to be worth $266.92 billion by 2027. 

Through the ultimate potential of Artificial Intelligence, techie web developers and designers can build extremely efficient, user-friendly, and high-performing web applications for customers.

How AI is Revolutionizing Web Design and Development

A website that leverages the power of AI can better understand the customer’s requirements. It’s always better to design an influential website for customers.

Theoretically, AI enables the website to appear to be more customer-friendly, improve UI/UX, performance, and searchability. Websites that use AI are more attractive and provide a better user experience, hence they decrease the bounce rate and boost user interaction or surfing time on the website.

The Upsurge of Artificial Design Intelligence (ADI) –

ADI is basically a technology or system that uses machine learning to design a website on its own.

In a traditional environment, interface designing has been done in two methods: First, by professionals through custom code design, and the other is prebuilt templates that are structured HTML code lines that are used as a website by setting up a simple configuration, for example, Squarespace.

Artificial Design Intelligence is a modern-day method to build a website not need a professional nor a template to create a website. It begins with sharing your ideas and requirements, writing them down on the whiteboard, then sitting back and seeing all outcomes and possibilities.

With the continuous jumps in innovation, Artificial Intelligence has rapidly mainstreamed in the practical world and helps to design and build customer-centric websites with exceptional functionality.

Grid is the earliest example of using an ADI system to create a website. They develop a website design software that uses AI to help website owners and designers to build the most suitable website according to the project specification and preferences of the business. Since then, many organizations have joined the list and have taken Artificial Design Intelligence to an advanced level.

Wix, Adobe, and Bookmark are some names of the tech giants that have acquired ADI technology to develop an online automated website design environment.

Till the published date of this article, Artificial Intelligence has developed to the level where it can transform a handwritten user interface design or picture into genuine structured HTML code.

Artificial Intelligence (AI) in the eCommerce Industry –

Artificial Intelligence (AI) is on the path to becoming an essential component of the e-commerce industry.

• AI reforms the way of inventory and supply chain management.
• Audience retargeting
• Automated pricing management
• Automatic product recommendation
• Visual and Voice search functionality

Image Source: YourStory

The application of AI in the eCommerce industry can also boost the revenues of online businesses. Amazon is one of the earliest e-commerce giants that began to use AI to advance the customer experience.

Here is the heatmap that shows different industries’ acquisition of AI from 2010 to 2019. The Retail and Consumer Packaged Goods (CPG) industry is the most active in AI acquisitions industry over the years. These acquisitions have appended AI-driven customer analytics, in-store inventory and supply control, and personalized e-commerce experiences to retailers’ capacities.

Image Source: CBInsights

Role of AI in 2021 Business World-

Nowadays, Businesses without a website can’t stand out in today’s technology-driven and highly competitive world. So, having a website has become an essential aspect of any business to thrive.

In this, AI is playing a requisite role in extremely advanced website design and development for businesses in every niche. Artificial Intelligence revolutionizes the user interface and appearance of any website.

• 79% of survey respondents admit that choosing AI in marketing and sales has boosted company profits. (McKinsey & Company, 2020)
• 86% of administrators claim that AI is going to be a “mainstream technology” at their organizations in 2021. (PwC, 2021)
• 38% of consumers say AI will boost customer service. (PEGA, 2019)
• 95% of customer service interactions will be powered by AI by 2025. (Finance Digest, 2017)

Already, AI is dominating every industry, whether it is Healthcare, Retail, CPG, Agriculture, Finance, or Education. So most of the website development companies in the USA have started to develop and design AI-enabled websites for their customers.

How Artificial Intelligence Impacts Web Development –

AI-Powered Programming and Diagnostics –

AI can write the code for you. Yes, believe it or not, AI-powered software such as Microsoft Sketch2Code converts your handwritten drawing to structured HTML code. Web development companies are acquiring AI to build websites. The program can distinguish route layers, catches, and contact structures, and add them as recommended.

Tools based on AI can help professional designers. AI provides instantaneous suggestions required for the web development process.

Every website development company has begun adopting artificial intelligence to enhance the user interface, as AI has become an essential aspect of website design and development.

Chatbots – Redefine User Experience –

AI redefines the user experience by upgrading chatbots’ reply prediction to provide customer-satisfying answers. That helps to grow business, branding, and customer relationships.

Chatbots use Natural Language Processing (NLP), Named Entity Recognition (NER), Data Encryption, and Behaviour Analysis AI techniques to respond.

• 80% of organizations are projected to integrate some type of chatbot framework by 2021. (Outgrow, 2018)
• 69% of shoppers incline toward chatbots in light of their capacity to give fast answers to basic inquiries. (Chatbots Magazine, 2018)

AI-integrated Chatbots are not only able to respond to any customer queries but can work 24/7 without being tired and are not unavailable for a second. Also, able to integrate data with the CRM system, which collects in the form of customer queries.

There are numerous AI-based Chatbots for different business services. For an e-commerce business, Manychat is one of the best chatbots.

Voice Search –

Back in 2011, voice search was not a feature on which the user could rely. Afterward, voice recognition technology became a prominent feature for tech lovers. Artificial Intelligence improves speech recognition, so it can function more according to the user’s voice commands. Hence, it reshapes search marketing.

Current Statistics Show the Relevance of Voice Assistants:

• 55% – clients who refer to without hands gadget cooperation as the fundamental justification for utilizing voice colleagues. (Seat Research Center, 2017)
• 22% – clients who say they like to address voice aides rather than type. (Seat Research Center, 2017)
• A sum of 4.2 billion voice associates was utilized in gadgets worldwide in 2020.
• A Gartner study predicts that 30% of all browsing sessions will include voice search by 2020.

Nowadays, some of the famous AI-based voice search adoption products are “Alexa” by Amazon, “Siri” by Apple, and “Cortana” by Microsoft. You can search for anything through your voice commands.

Voice search technology makes faster search results, you can use long queries, people love voice search over typing, make the user experience more rational, and improve the SEO as well.

AI Recommendation and Optimization –

AI-powered recommendation uses social proof to influence the purchasing decisions of users. Whether it is the E-commerce, Entertainment, or Service industries, everyone is adopting AI-recommendation solutions to influence the users.

Amazon, an e-commerce industry giant, recommends suggested products by tracking store search history. 

In the entertainment industry, Netflix is using AI to manage its recommendations. More than 80% of TV Shows, Movies, and Web Series watched by you are suggested using AI recommendations.

Plugins such as Wootomation, an AI-based WordPress plugin for product recommendations.

There are numerous AI-based software to optimize web designs. Adobe is one of the earliest companies that started to use AI in a practical environment. Adobe launched Sensei in 2016, which uses Artificial Intelligence to optimize designs and suggest changes to designers for a better outcome. Web Designers can use it, Adobe Sensei uses AI and Machine Learning to make the perfect customer experience designs.

AI-Powered Website Builder –

Website builders are using AI technology, collecting information by asking easy questions to the business owner or user, then rendering information and doing all permutations and combinations to build a unique website according to your niche and specifications.

Wix, Impress.ly, 10Web, etc., are the most advanced website builders.

Artificial Intelligence Better SEO –

SEO is time-consuming. You have to make strategies and plans, and then implement them for 2-3 months to get desirable results. If this doesn’t work, keep repeating it.

It’s expensive and time-consuming. To increase the possibilities of a better result, AI can help by using Data Mining and a Superior number-crunching process. One of the best AI tools for this is Market Brew Track, which reveals algorithmic updates for any search engine.

Sum up of All –

With all stats, it’s clear that the rise of Artificial Intelligence is going to rule website development and design. So be ready to use AI-based technology to advance your website design and development skills.
If you are a web development company, update yourself with AI to be in the race to be the leading website development service of all time.

Business owners, upgrade your online presence with the help of AI. Hire UI/UX designers to enhance user experience and user interface, and redefine your business online.

Also read: 7 Phases of Web Design Process a Web Design Agency Follows